22 November ‘21

MMK Group’s online shop is recognised as the best in the industry

During Metal Week, the results of the annual competition "Best Internet Project 2021 among metallurgical and metal trading companies in Russia and the CIS" were announced.

The competition is organised by Metal Supply & Sales Magazine with the support of the Russian Union of Metal Suppliers and the International Industrial Exhibition "Metal-Expo'2021".

The aim of the competition is to find the best online solutions that create new ways to interact with customers of ferrous and non-ferrous products, so that customers can quickly order the steel products they need for production and repair and maintenance purposes.

Among the competition winners is MMK Trading House LLC, which won in the Mobility category (best adaptive and mobile-friendly website) and in the E-commerce category (best online shop). MMK Group's corporate marketplace, launched in April of this year, deserves such high recognition. It is a modern and convenient service for purchasing and arranging delivery of MMK's products, which has significantly increased the share of the Company's online sales and shortened the product chain from manufacturer to end customer. Products from MMK, MMK-METIZ and other MMK Group companies are presented on the electronic platform.

The functionality of MMK Group's electronic platform takes into account the latest trends in online trading. The intuitive interface of the personal account allows each customer to form an order, determine delivery terms and conditions, select additional services, and collect the necessary reporting documents.


The marketplace helped to create a new digital channel for selling MMK Group and other manufacturers’ steel products; to increase MMK Group's margins; to increase MMK, MMK Trading House and MMK-METIZ's visibility through digital channels; and to improve customer service. During the project development stage, key technologies were implemented to integrate acquiring and credit service, an integration layer was created for data exchange between the information systems of MMK Group companies, and integration with transport companies was carried out.

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