Page 18-19 - MMK annual report 2011

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/ 2011 /
Social Sphere
Sales Markets
About Us
MMK Group produced 11.2 million tons of steel, 3.2
million tons of coal concentrate and 465 thousand
tons of metalware in 2011. The Group’s 2011
revenue was USD 9.306 billion, an increase of 21 %
from 2010. Russian steel segment revenue stood
at USD 8.9 billion, coal segment revenue was USD
649 million, and revenue for MMK-Metalurji in
Turkey was USD 458 million. Hot-rolled products
accounted for 47 % of 2011 revenue, while high
value-added (HVA) products contributed 36 % in
2011. Increasing the share of revenue from HVA
products is a strategic task for MMK. Substantial
investments were undertaken to achieve this
strategic task in recent years, and we expect to
increase the share of HVA products to 45 % in
terms of volume and 50 % in monetary terms in
the near future. The Group’s EBITDA stood at USD
1.336 billion, with an EBITDA margin of 14.4 %.
The steel making segment, with USD 1 billion, and
the coal segment, with USD 222 million, were the
largest contributors to EBITDA.
Investments in 2011 totalled USD 1.2 billion,
with USD 790 million spent at the Magnitogorsk
site and USD 176 million in Turkey. While we
will continue to invest in production, we have
introduced new principles for budgeting, the key
one being "living within our means."
Magnitka is rightfully proud of its modernization
effort. We have achieved a great deal and done a
good job, implementing highly efficient projects
on very tight timeframes. But at some point our
expenditures on investments exceeded what we
could achieve through our own operating activities.
We have resolved to reduce the Company’s debt
burden. The 2012 budget is deficit-free and
balanced. Similar to 2011, our investments should
not exceed our ability to finance the projects
Strategic Goal
One of MMK’s strategic goals is to become a
leading steel supplier for automakers in Russia.
Construction of a state-of-the-art cold rolling
shop including the 2,000 mm cold rolling mill is
in its final stages. The 2 million ton per year steel
production facility will provide the automotive
industry with high-quality cold-rolled and
galvanized flat products, including products that
use high-strength steel.
ММК has been actively developing new products
for the automotive industry for several years. The
Company has undertaken a program of acceptance
of its steel products by Russian and foreign
automakers, according to which MMK’s production
processes and products are to be approved by
major global automotive groups (including Ford
Motor Company, General Motors, Volkswagen,
Renault-Nissan and Hyundai-Kia) and Russian
automakers (including AvtoVAZ).
Other major initiatives have been implemented as
part of the MMK Group’s innovation programme.
In 2011, we started using a SAP-based master
planning system to optimize and enhance
production performance. In 2012, we plan to adopt
a scheduling system.
As a result of these achievements we can look
to the future with confidence. We have a good
understanding of how and by what means we can
achieve our 2012 targets, thus laying a strong
foundation for the Company’s sustainability and
fast growth.
Continuity of Tradition
Magnitogorsk Iron and Steel Works celebrated
its 80th anniversary in early 2012. It is difficult
to overstate the significance of this anniversary.
MMK started its history as the most ambitious
construction project of the 20th century, and eight
Steel Consumption
MMK’s 2011 budget was based on the assumption
of 18 % growth in steel consumption in Russia,
which guided our plans for increasing deliveries to
the domestic market compared to 2010. However,
Russian steel consumption grew only by 12-15 %
in 2011 according to various estimates. Prices for
raw materials rose together with steel prices in the
first quarter of 2011, but then continued to grow
in the remaining part of the year. By the middle of
the year, prices for iron ore and coal had risen by
30%, having reached record high prices. In order to
retain customers and withstand competition, MMK
was forced to sell finished products with a margin
lower than 10 % for several months. The situation
stabilized only in the middle of the fourth quarter
due to a global decline in iron ore and coal prices.
Due to rising prices for key raw materials in 2011,
production cost per unit grew by 20 % compared to
2010. Rising costs were partially compensated by
higher steel prices. Cost reduction measures were
undertaken to maintain margins at acceptable
B. A. Dubrovsky
MMK CEO Boris Dubrovsky:
Results and Outlook
decades later it is one of Russia’s largest steel
manufacturers. MMK has made an important
contribution to the development of the domestic
steel-making industry, and to Russia's economy in
Each generation of MMK employees has the right
to claim heroic achievements, to say the least.
All those who built the plant, who produced the
first ton of hot metal, who worked and fought
during World War II, who set production records
in Soviet times, and who overcame the difficulties
of Perestroika and the global recession. They all
deserve deep respect and gratitude. Today the
fundamental tradition of Magnitka’s steelmakers to
rely only on their own resources and qualifications,
and never on luck, remains unchanged.
Social Priorities
We are well aware that it is impossible to ensure
further sustainable growth without preserving and
developing our human resources, and we make
our best efforts to pursue a responsible social
policy. In 2011, ММК spent over RUB 1 billion on
various social programmes. Over RUB 437 million
were committed to supporting retirees and for
charity purposes. We allocated RUB 243 million
for medical purposes. We plan to increase social
support in 2012.
I would like to thank our employees for their
invaluable contribution to the Company’s growth
and excellent performance.
Our Customers
We place a special focus on developing
relationships with our customers. Close
cooperation is a precondition of mutual growth.
Customers are a valuable asset for MMK, just
like our production facilities. Our obligations
to customers must be performed in full and on
schedule. A great deal has already been done in
this sphere to enable us to strengthen our presence
on domestic and international markets.